Holistic e-commerce advisory transforming organizations with innovative technologies and strategic vision for dynamic brand experiences and long-term success.
At Brandfluent, we provide a comprehensive suite of services designed to help businesses thrive in the digital age. We are focusing on three key areas: Platform & Marketplace Advisory, Process Optimization & Automation, and Brand Development & Internationalization.
In today's digital landscape, leveraging platform-based models and optimizing marketplace presence is crucial for success. We provide you strategic guidance and support to help you navigate this complex ecosystem. Our offerings include:
We help you assess the viability of platform-based models for your business, develop strategies to create and capture value, and design governance structures to manage ecosystem activity.
Whether you're looking to establish a presence on existing marketplaces or launch your own, we provide end-to-end support. From market research and competitive analysis to listing optimization and marketing strategies, we help you maximize your marketplace potential.
Data-driven decision-making is key to success in the digital realm. We provide in-depth analytics and insights to help you understand your marketplace performance, identify growth opportunities, and optimize your strategies accordingly.
Streamlining processes and leveraging automation is essential for driving efficiency and staying competitive. We help you identify areas for improvement and implement solutions to enhance productivity and customer engagement. Our offerings include:
We analyse your existing processes, identify bottlenecks and inefficiencies, and develop strategies to optimize workflows. By leveraging automation technologies and innovative solutions, we help you reduce costs, minimize errors, and improve overall performance.
Artificial intelligence has the potential to revolutionize e-commerce processes. We provide expert guidance on integrating AI capabilities into your operations, from AI-driven content creation, personalized product recommendations to predictive analytics and beyond.
Staying ahead of the curve requires embracing emerging technologies. We offer advisory services on leveraging cutting-edge solutions, such as Retail Technology, to enhance process efficiency, customer intimacy, and data generation.
Building a strong, recognizable brand is crucial for long-term success, especially when expanding into new markets. We help you craft a compelling brand identity and navigate the complexities of global expansion. Our offerings include:
We guide you through the process of adapting your brand for international markets, considering cultural nuances, consumer preferences, and regulatory requirements. Our network and expertise ensure a strong presence and compliance with regional regulations.
From developing your brand strategy and visual identity to managing your reputation and customer perceptions, we provide end-to-end support for building and managing a strong brand that resonates with your target audience.
Data-driven decision-making is key to success in the digital realm. We provide in-depth analytics and insights to help you understand your marketplace performance, identify growth opportunities, and optimize your strategies accordingly.
Unlock exceptional growth and market dominance with our customized digital strategies and innovative solutions.
We’ve built and helped to build thriving brands across Europe and the Middle East. Our proven strategies ensure you dominate your industry and achieve long-term digital success.
Stay ahead with our innovative retail technology and AI automation tools. As investors in the latest US digital advancements, we provide powerful solutions to maximize your growth, revenue, and customer insights.
From strategy to execution, we offer bespoke solutions for your unique challenges. Our cross-sector expertise ensures comprehensive support, driving your digital transformation from start to finish.
Take your brand global with our extensive cross-border network and deep market understanding. We help you create meaningful customer connections worldwide, unlocking your business's true potential on the global stage.
Explore a few of our proven success stories and see how we’ve transformed businesses like yours
Grillo, a leading German chemicals manufacturer, discovered their B2B pool chemicals were being sold to end consumers on marketplaces, often with insufficient information and sometimes under different private labels. They sought expert advice to understand the market, identify sellers, ensure proper usage information, and protect their brand.
We conducted a market analysis, revealing how Grillo’s products were sold at a premium on marketplaces like Amazon. We identified non-compliant sellers and those violating brand law. We registered Grillo with Amazon Brand Registry, filed cases against violations, and removed illegitimate offers. We developed enhanced brand content, showcasing Grillo as a high-quality manufacturer and providing comprehensive product information. We also sourced a trustworthy seller to support the business.
Grillo gained insights into their products’ marketing to end consumers. Sales significantly increased, with products receiving top ratings and achieving “Amazon’s Choice” within six months. Brand Registry now protects Grillo globally on Amazon, allowing them to remove infringing offers. Encouraged by the results, Grillo began expanding further into e-commerce, enabling more sellers to professionally sell their products on other platforms.
How can Grillo ensure proper consumer information, protect their brand from misuse, and effectively expand into the e-commerce market?
Super General, a renowned appliance brand in the UAE and Middle East, faced challenges with poor product listings, price slashing, and consumer confusion on online marketplaces. They needed to protect their brand image, ensure accurate product representation, and effectively manage their online presence.
We guided Super General through a structured approach to establish their desired brand image on Amazon. We gathered scattered product information, took high-quality product pictures, and developed enhanced brand content for their entire portfolio. We created an Amazon brand store that served as a template for their new website. By registering with Amazon Brand Registry, we removed illegitimate offers, decluttered online offerings, and provided better navigation for consumers. We trained their personnel on marketplace management, compliance, and creating new product offerings.
Sales on Amazon grew above expectations, and enhanced brand content led to more satisfied customers and positive reviews. Many products earned “Amazon’s Choice” or “Bestseller” labels. Staff gained insights into customer buying decisions, and some products were optimized based on feedback, reducing return rates. The developed marketing content was used for new online offerings and transferred to offline marketing.
How can Super General protect their brand image, ensure accurate product representation, and effectively manage their online marketplace presence to drive sales and customer satisfaction?
A UAE-based, multibillion family-owned holding company managing a diversified portfolio across industries sought to understand the impact of digital markets on their businesses and the necessary steps to navigate this transformation.
We advised the board on digital strategies, business development, platform economics, and business model transformation. We assessed portfolio companies’ capabilities for digital expansion, established digital capabilities within group companies, and guided their online market expansion. We implemented technologies to optimize operational performance, developed digital marketing and platform strategies, and initiated two digital corporate start-ups. We also defined a new digital transformation role and sourced a Chief Digital Officer candidate.
The board gained a clear understanding of the potentials and threats arising from e-commerce growth. New digital entities were formed, and a Chief Digital Officer role was established. Key achievements included onboarding the electronics retail chain E>City onto major marketplaces during the COVID pandemic, improving digital marketing and online sales for the appliance brand Super General, onboarding the automotive dealership for BMW and Rolls Royce onto marketplaces for merchandise, creating the first Amazon brand store for Jashanmal, and supporting the market entry for Chilli Beans.
How can a traditional holding company adapt to the digital transformation, leverage e-commerce opportunities, and secure a competitive edge in an increasingly digital market?
Amidst economic upheaval following the financial crisis, Kreher Technik faced major clients succumbing to bankruptcy, necessitating a strategic overhaul to secure its future.
Kreher Technik embarked on a multifaceted transformation. They established robust e-commerce operations, achieving top sales ranks on platforms like Amazon and eBay. They diversified their product portfolio, expanding into household and garden categories and creating a proprietary brand. They implemented ERP systems and automation to optimize business processes and enhance efficiency. Leveraging e-commerce insights, they revitalized their legacy wholesale business through a turnaround strategy that capitalized on market dynamics and streamlined operations.
The results were remarkable. Their e-commerce venture broke even within a year, becoming one of the leading Amazon businesses in Germany and Austria. With annual growth rates exceeding 30% and conversion rates surpassing 4%, they solidified their market position. The wholesale business experienced exponential growth, doubling revenue within four years while significantly improving profitability. Their expanded service offerings and agile logistics capabilities positioned Kreher as the preferred partner for large retail chains, catering to dynamic consumer trends and logistical demands.
How did Kreher Technik navigate economic adversity, diversify revenue streams, optimize operations, and emerge as a competitive force in the market?
The Jashanmal Group, a prominent Middle Eastern trading, distribution, and retail entity, faced challenges when transitioning to e-commerce on Amazon. With over 100 international brands and 30+ exclusive labels, Jashanmal struggled to showcase its diverse offerings effectively, leading to a fragmented customer experience.
We developed a tailored strategy to elevate Jashanmal’s online presence and customer experience on Amazon. We registered the “Jashanmal” brand on Amazon UAE and created a state-of-the-art virtual storefront using the Amazon Brand Store feature. We integrated Jashanmal’s corporate identity and brand guidelines to create a holistic shopping experience. Additionally, we provided guidance on managing seller and vendor accounts, running campaigns, and optimizing product rankings.
The Amazon Brand Store enhanced Jashanmal’s online presence and customer experience, resulting in increased sales and larger basket sizes. The team gained valuable insights into managing seller and vendor accounts, enabling them to navigate the marketplace effectively. Jashanmal is now well-positioned to extend its success to other sales channels and retail outlets, ensuring a seamless omnichannel experience for customers.
How can Jashanmal establish an exclusive online presence and enhance the customer shopping experience across its diverse product portfolio on Amazon?
Grillo, a leading German chemicals manufacturer, discovered their B2B pool chemicals were being sold to end consumers on marketplaces, often with insufficient information and sometimes under different private labels. They sought expert advice to understand the market, identify sellers, ensure proper usage information, and protect their brand.
We conducted a market analysis, revealing how Grillo’s products were sold at a premium on marketplaces like Amazon. We identified non-compliant sellers and those violating brand law. We registered Grillo with Amazon Brand Registry, filed cases against violations, and removed illegitimate offers. We developed enhanced brand content, showcasing Grillo as a high-quality manufacturer and providing comprehensive product information. We also sourced a trustworthy seller to support the business.
Grillo gained insights into their products’ marketing to end consumers. Sales significantly increased, with products receiving top ratings and achieving “Amazon’s Choice” within six months. Brand Registry now protects Grillo globally on Amazon, allowing them to remove infringing offers. Encouraged by the results, Grillo began expanding further into e-commerce, enabling more sellers to professionally sell their products on other platforms.
Grillo gained insights into their products’ marketing to end consumers. Sales significantly increased, with products receiving top ratings and achieving “Amazon’s Choice” within six months. Brand Registry now protects Grillo globally on Amazon, allowing them to remove infringing offers. Encouraged by the results, Grillo began expanding further into e-commerce, enabling more sellers to professionally sell their products on other platforms.
Meet Andre and Jessica, the dynamic duo behind Brandfluent. Combining their consulting and finance expertise with a deep understanding of consumers, products, and marketing, they are dedicated to helping your business thrive in the digital age.
Co-Founder & President
Co-Founder
Fill out the form on your right and we will answer all your questions, discuss your goals, and discuss if we are a potential fit for your needs.
150 North Michigan Avenue, 35th Floor 60601 Chicago, Illinois
150 North Michigan Avenue, 35th Floor 60601 Chicago, Illinois
As a co-founder and President of Brandfluent Inc., Jessica Michelle Kreher brings over 15 years of entrepreneurial experience in brand building, e-commerce, and digital transformation. With a passion for driving growth and creating enduring brand legacies, Jessica has successfully launched award-winning proprietary brands and transformed businesses on a global scale.
Jessica’s journey began in her family’s wholesale business right in time with the World Economic Crisis of 2007/ 2008, where she played a pivotal role in the company turnaround and growth. Leveraging her extensive market knowledge and brand marketing expertise, she spearheaded the company’s transition into e-commerce, building a thriving online presence from the ground up.
Under her leadership, the venture became one of the leading DIY sellers on Amazon, driving significant revenue growth and organizational expansion.
Recognizing the power of brand differentiation, Jessica registered her family name “Kreher®”, among other brands, as a European brand across multiple product classes. This strategic move allowed her to launch an exclusive branded line, establishing a strong Omnichannel market presence and reputation for quality and innovation.
Jessica’s entrepreneurial prowess caught the attention of a large UAE conglomerate with $2B in revenue and 7,000 employees, where she served as a Digital Strategy Director and Advisor to the Board. In this role, she spearheaded digital transformation initiatives across 25 portfolio companies, driving online market expansion and establishing e-commerce and digital marketing centers of excellence.
With a global mindset and a keen eye for emerging opportunities, Jessica co-founded Brandfluent Inc. to help businesses worldwide build thriving, future-proof brands and utilize networks across continents.
By combining her operational expertise in e-commerce and brand development with her strategic vision for digital transformation, she empowers clients to navigate the complexities of the modern marketplace and achieve enduring success.
Jessica holds an MBA in International Management & Innovation from Steinbeis-Hochschule-Berlin and has completed executive education programs at Stanford University Graduate School of Business. Her thought leadership and insights have been featured in industry publications and events, solidifying her reputation as a trailblazer in the digital business landscape.
Outside of her professional pursuits, Jessica enjoys spending time outdoors with her dog and family. With a deep interest in psychology and healthcare, she believes in the importance of mental and physical well-being and is an avid weightlifter and runner.
As a co-founder of Brandfluent Inc., André Oppel brings over 20 years of experience in management consulting, executive leadership, and venture building to drive business transformation and growth across industries.
With a proven track record of success in strategy, finance, and operations, André excels at launching new subsidiaries, guiding M&A activities, and leading vision and strategy to achieve operational excellence.Throughout his career, André has advised international clients across diverse sectors, including chemical, petrochemical, mining, automotive, healthcare, FMCG, consumer electronics, and omnichannel retail.
As a Senior Director at Oliver Wyman, he guided public sector entities on economic development and organizational effectiveness.
In his role as Executive Vice President at Albatha Group, a UAE-based conglomerate with over 7,000 employees and $2𝐵 in revenue, André spearheaded digital transformation initiatives, driving online market expansion and establishing e-commerce and digital marketing centers of excellence.
André’s entrepreneurial spirit led him to co-found two successful corporate startups within Albatha Group: Commerceers LLC, an e-commerce gateway platform, and Retailorz LLC, a digital marketing agency. Under his leadership, these ventures achieved significant growth and delivered innovative solutions to internal and external clients.
With a passion for leveraging cutting-edge technologies, André serves as the Chief Commercial and Finance Officer at Blingby, a cloud-based interactive media platform. He oversees financial operations, drives commercial strategy, and leads business development efforts to revolutionize how people discover and interact with online content.
Before that he has scaled an e-commerce business with a proprietary brand in Germany and has worked for various management consultancies.
Outside of her professional pursuits, Jessica enjoys spending time outdoors with her dog and family. With a deep interest in psychology and healthcare, she believes in the importance of mental and physical well-being and is an avid weightlifter and runner.
André holds a Postgraduate Diploma in Financial Strategy from the University of Oxford’s Saïd Business School and a Master of Business and Engineering from Steinbeis Hochschule Berlin.
As a thought leader and influential communicator, André shares his expertise through industry publications and events. His strategic acumen, innovative mindset, and ability to build high-performing teams make him a driving force in the digital business landscape.
When not leading transformative initiatives, André enjoys walking his dog and visiting the gym. He has a deep interest in psychology and personal development. André believes that change is the essence of life, with every step forward, new possibilities unfold.
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